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Monday, October 18, 2004

HOW THE WEDGE ISSUES CUT: From Time Magazine

[I wonder what makes something a "wedge issue." Do Democrats ever use them? How odd that an entire major political party would so resolutely ignore this strategy. --Eve, growly]

...At the start of the 2004 campaign, it seemed that Bush the son would also use wedge issues to repel a Massachusetts rival. Earlier this year, just as John Kerry was celebrating primary victories, the top court in his home state affirmed a decision unpopular in most of the U.S. that legalized marriage for same-sex couples. ... Saying that Kerry takes multiple positions has now made it harder to claim he's on the wrong side of wedge issues.

Voters are not convinced that he is on the wrong side. A new TIME poll, conducted after last week's third presidential debate (see chart, pages 36-37), suggests that wedge issues, which normally work to the Republicans' advantage, are not a big G.O.P. plus this time. Asked whom they trust to handle "moral-values issues such as gay marriage and abortion," more voters chose Bush (44%) than Kerry (42%), though the difference was within the margin for error. In early September the numbers were 51% to 37% in Bush's favor. ...

To be sure, most voters won't decide their vote based on social issues. According to the TIME poll, only 12% say values issues are paramount in this election. Even Bush-Cheney strategist Ralph Reed, who witnessed the potency of values politics as head of the Christian Coalition in the 1990s, says that this year "the overwhelming majority of voters are going to vote on jobs, the economy, Iraq, terrorism and health care." ...

On Saturday, Bush himself devoted part of his radio address to wedge issues, smacking Kerry for voting against bills proscribing partial-birth abortion and against the Defense of Marriage Act, which banned federal recognition of same-sex marriages but otherwise left the matter to the states. Kerry says he voted against the abortion bills because they didn't contain sufficient protections for a mother's health. He now agrees with the marriage act's provisions, but he has said he voted against it because he didn't want to support "gay bashing." ...

Pro-Kerry troops are trying to mobilize their own social-issues voters. Many lesbians and gays--including gay friends of the President--felt deeply betrayed when Bush announced support for the anti--gay-marriage amendment. Recently Bill Jacobs, the gay-outreach coordinator for the Kerry campaign in Nevada, took volunteers into a section of Las Vegas known for its gay bars. They were able to register 200 people in just a few nights. "Don't do it for Kerry; do it for the community," Jacobs kept saying.

One of the ironies of the 2004 campaign is that although wedge issues won't determine the outcome of a race dominated by national security and the economy, the victor can have a more direct impact on certain social issues than on intractable problems like unemployment. Bush and Kerry have similar plans for Iraq. Presidents can do little to directly improve the economy, and their powers to disband terrorist networks are limited. But if Kerry wins, he could change the landscape of values politics in the short term and--assuming the next President will nominate at least one Supreme Court Justice--well into the future. ...

Kerry may still remain vulnerable to a wedge attack that can convince swing voters that he doesn't share their values. But the TIME poll shows that voters now find themselves closer to Kerry on stem-cell research, abortion, gay rights and gun control.

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